INFLUENCE OF SELF-MARKETING ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON E-SPORTS PLAYERS’ PROFESSIONAL CAREER INTENTIONS: THE ROLE OF MARKETING-DRIVEN TALENT VISIBILITY. IJSSB. 2026;4(3):925-934. Accessed November 11, 2026. https://ijssbulletin.com/index.php/IJSSB/article/view/2084