INFLUENCE OF SELF-MARKETING ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON E-SPORTS PLAYERS’ PROFESSIONAL CAREER INTENTIONS: THE ROLE OF MARKETING-DRIVEN TALENT VISIBILITY. (2026). International Journal of Social Sciences Bulletin, 4(3), 925-934. https://ijssbulletin.com/index.php/IJSSB/article/view/2084