FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 8, p. 916–922, 2025. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/1090.. Acesso em: 28 sep. 2026.