IMPACT OF HEDONIC VALUE AND E-WOM ON IMPULSE BUYING: AN ANALYSIS OF APPAREL INDUSTRY IN PAKISTAN. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 11, p. 550–567, 2025. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/1522.. Acesso em: 14 aug. 2026.