IMPACT OF UNETHICAL MARKETING BEHAVIOR ON THE CUSTOMER BASED BRAND EQUITY. International Journal of Social Sciences Bulletin, [S. l.], v. 3, n. 12, p. 1327–1339, 2025. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/1823.. Acesso em: 24 oct. 2026.