IMPACT OF GAMIFICATION AND PERCEIVED RISK ON ONLINE CONSUMER’S BUYING INTENTION IN MULTAN . International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 1, p. 175–192, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/1768.. Acesso em: 30 sep. 2026.