THE INFLUENCE OF BRAND EQUITY ON E-WOM AND PURCHASE INTENTION THROUGH SOCIAL MEDIA MARKETING. International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 1, p. 915–935, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/1782.. Acesso em: 13 aug. 2026.