ASSESSING SERVICE EXCELLENCE AND CUSTOMER PLEASURE AT HOTEL GRAND ARENA: A SERVQUAL AND SWOT ANALYSIS TECHNIQUE. International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 3, p. 2354–2366, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/2615.. Acesso em: 11 nov. 2026.