CUSTOMER INTEGRATION IN THE SUPPLY CHAIN: THE ROLE OF MARKET ORIENTATION AND SUPPLY CHAIN STRATEGY IN THE AGE OF DIGITAL REVOLUTION. International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 3, p. 3973–3984, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/2796.. Acesso em: 11 nov. 2026.