FEASIBILITY AND POTENTIAL OF THE ICE CREAM INDUSTRY IN PAKISTAN: A CONSUMER BEHAVIOUR AND FINANCIAL FEASIBILITY ANALYSIS. International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 3, p. 4410–4420, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/2841.. Acesso em: 23 sep. 2026.