THE IMPACT OF PRODUCT INNOVATION ON MARKETING PERFORMANCE IN THE CONTEXT OF PAKISTANI FIRMS. International Journal of Social Sciences Bulletin, [S. l.], v. 2, n. 3, p. 26–37, 2024. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/48.. Acesso em: 6 nov. 2025.