THE IMPACT OF ETHICAL MARKETING PRACTICES ON CONSUMER PERCEPTION. ACASE OF COSMETIC BEAUTY INDUSTRY. International Journal of Social Sciences Bulletin, [S. l.], v. 2, n. 4, p. 583–596, 2024. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/116.. Acesso em: 13 feb. 2026.