MARKETING STRATEGIES, HR CHALLENGES, AND FINANCIAL RISKS: E-COMMERCE GROWTH IN PAKISTAN. International Journal of Social Sciences Bulletin, [S. l.], v. 4, n. 4, p. 24–41, 2026. Disponível em: https://ijssbulletin.com/index.php/IJSSB/article/view/2123.. Acesso em: 15 jun. 2026.