“IMPACT OF HEDONIC VALUE AND E-WOM ON IMPULSE BUYING: AN ANALYSIS OF APPAREL INDUSTRY IN PAKISTAN” (2025) International Journal of Social Sciences Bulletin, 3(11), pp. 550–567. Available at: https://ijssbulletin.com/index.php/IJSSB/article/view/1522 (Accessed: 14 August 2026).