“SELLING EMPOWERMENT OR REINFORCING STEREOTYPES? A QUALITATIVE STUDY OF WOMEN’S PORTRAYAL IN PAKISTANI ELECTRONIC ADVERTISEMENTS” (2026) International Journal of Social Sciences Bulletin, 4(5), pp. 196–207. Available at: https://ijssbulletin.com/index.php/IJSSB/article/view/2254 (Accessed: 7 May 2026).