“MODERATING IMPACT OF SUPPLY CHAIN VISIBILITY ON SUPPLY CHAIN RISK MANAGEMENT AND OPERATIONAL PERFORMANCE: THE ENABLING ROLE OF SUPPLY CHAIN IN FMCG INDUSTRY IN PAKISTAN”, IJSSB, vol. 3, no. 4, pp. 313–332, Apr. 2025, Accessed: Nov. 12, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/586