[1]
“IMPACT OF GAMIFICATION AND PERCEIVED RISK ON ONLINE CONSUMER’S BUYING INTENTION IN MULTAN ”, IJSSB, vol. 4, no. 1, pp. 175–192, Jan. 2026, Accessed: Aug. 13, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/1768