“THE IMPACT OF DIGITAL CIRCULAR MARKETING AND CUSTOMER SUSTAINABILITY ENGAGEMENT ON SUSTAINABLE VALUE CREATION AND BRAND SUSTAINABILITY REPUTATION IN SMES: THE MODERATING ROLE OF TECHNOLOGICAL READINESS”, IJSSB, vol. 4, no. 1, pp. 1384–1397, Jan. 2026, Accessed: Aug. 12, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/1846