“CUSTOMER INTEGRATION IN THE SUPPLY CHAIN: THE ROLE OF MARKET ORIENTATION AND SUPPLY CHAIN STRATEGY IN THE AGE OF DIGITAL REVOLUTION”, IJSSB, vol. 4, no. 3, pp. 3973–3984, Mar. 2026, Accessed: Nov. 11, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/2796