“THE IMPACT OF ETHICAL MARKETING PRACTICES ON CONSUMER PERCEPTION. ACASE OF COSMETIC BEAUTY INDUSTRY”, IJSSB, vol. 2, no. 4, pp. 583–596, Oct. 2024, Accessed: Feb. 13, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/116