“ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ONLINE PURCHASE INTENTION: THE ROLES OF CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, AND HEDONIC VALUE”, IJSSB, vol. 2, no. 4, pp. 897–914, Nov. 2024, Accessed: Aug. 26, 2026. [Online]. Available: https://ijssbulletin.com/index.php/IJSSB/article/view/148