“ASSESSING SERVICE EXCELLENCE AND CUSTOMER PLEASURE AT HOTEL GRAND ARENA: A SERVQUAL AND SWOT ANALYSIS TECHNIQUE”. International Journal of Social Sciences Bulletin 4, no. 3 (March 31, 2026): 2354–2366. Accessed November 11, 2026. https://ijssbulletin.com/index.php/IJSSB/article/view/2615.