INDIVIDUAL INVESTOR’S SENTIMENT AND ITS IMPACT ON PAKISTANI STOCK MARKET TREADING PERFORMANCE: A QUALITATIVE STUDY DESIGN. IJSSB [Internet]. 2025 Mar. 28 [cited 2026 Jun. 21];3(3):860-9. Available from: https://ijssbulletin.com/index.php/IJSSB/article/view/555