UNDERSTANDING THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING ORGANIZATIONAL COMMUNICATION CULTURE THROUGH SOCIAL MEDIA A CASE STUDY OF MULTINATIONAL CORPORATIONS. IJSSB [Internet]. 2025 Aug. 2 [cited 2026 Aug. 12];3(8):1-9. Available from: https://ijssbulletin.com/index.php/IJSSB/article/view/964