NEXUS BETWEEN CEO ATTRIBUTES, CORPORATE REPUTATION, FINANCIAL PERFORMANCE, AND CORPORATE SUSTAINABLE GROWTH IN FINANCIAL AND NON-FINANCIAL FIRMS OF PAKISTAN . IJSSB [Internet]. 2026 Mar. 25 [cited 2026 Jul. 28];4(3):1804-17. Available from: https://ijssbulletin.com/index.php/IJSSB/article/view/2166