INTERGENERATIONAL TRANSMISSION OF SOCIAL NORMS IN FAMILIES BETWEEN GENERATION Y AND GENERATION Z

Abstract

Using a cross-sectional research design, this research aimed to investigate how cultural, familial, and societal values are passed from Generation Y to Generation Z. A sample of 300 participants, 150 to Generation Y (Mean Age = 33.06, SD = 4.45 years) and Generation Z (Mean Age = 21.14, SD = 2.40 years), completed standardized self-report Survey questionnaires measuring social norm adherence across domains such as gender roles, family obligations, and collective values. Frequencies and descriptive computed for demographic variables, and multivariate analysis of variance (MANOVA) was carried out to assess group differences. The results supported the hypotheses: (1) a significant difference exists between Gen Y Gen Z in the endorsement of traditional social norms; and (2) generational status significantly variations in norm transmission, with Gen Z showing more liberal attitudes compared to the conservative Gen Y. The most notable generational divergence was found in domains related to gender roles and individual autonomy (p < .001). These findings highlight the dynamic nature of social norms and emphasize the importance of culturally sensitive approaches to intergenerational understanding.