ROLE OF SOCIAL MEDIA IN LIFE SATISFACTION, SELF-ESTEEM AND CHARISMA PHOBIA AMONG ADULTS

Abstract

Investigating the role of social media in life satisfaction, self-esteem and charisma phobia among adults, this research examines the psychological and social consequences of its usage. This study was designed quantitatively by a structured survey method for data collection. Using purposive sampling technique, the data was collected by a sample of 500.  The use of scales were made to determine usage of social media, life satisfaction, self-esteem and charisma phobia. The findings demonstrated a negative correlation among social media usage and life satisfaction and a positive correlation between social media and  self-esteem and charisma phobia. Further regression analysis proves the predictive role of use of social media  on these variables with significant gender differences. This paper delves into discussing theoretical perspective, insight into methodology, the key findings of the study, its practical implications for its literacy, besides its effect on mental well-being of adults.