EFFECT OF USE OF TECHNOLOGY ON STUDENTS’ SOCIAL SKILLS AT UNDERGRADUATE LEVEL

Abstract

This study explores how technology use effects the social skills of undergraduate students in Lahore, drawing on Social Cognitive Theory as its guiding framework. A quantitative, causal comparative approach was employed, with 400 students selected through a multistage stratified sampling method from a total population of 4,015. Data were gathered using two adapted questionnaires designed to assess technology use and social skills, both of which showed strong reliability with a Cronbach’s alpha value of 0.933. The data were analyzed using both descriptive methods, such as mean and standard deviation, and inferential techniques, including t tests, ANOVA, and regression analysis. The results indicate that technology use has a significant impact on students’ social skills, particularly in areas such as relationship building, emotional regulation, and verbal and nonverbal communication. Overall, the findings highlight that although technology is an integral part of students’ lives, using it in a balanced and thoughtful manner is important for promoting healthy social development.