MEDIA, TECHNOLOGY AND SOCIETAL BEHAVIOR: AN ECONOMIC ANALYSIS OF UNIVERSITY STUDENT

Abstract

This research explores how media technology shapes the socio-economic behavior of university students. With the rapid spread of digital tools like social media, online platforms, and smartphones, students today are deeply embedded in a technology-driven environment that affects how they spend money, manage their time, and connect with others. The central aim of this study is to understand how these technologies influence students’ day-to-day economic choices, including their buying habits and approach to saving, as well as how they communicate . To gather relevant data, a structured questionnaire was distributed among university students, and the responses were analyzed using standard statistical methods. The results show that media technology does play a noticeable role in students’ financial behavior, time use, and social preferences. Overuse of social media, in particular, tends to encourage impulsive spending and disrupt productive routines. At the same time, students who use educational platforms more intentionally showed positive outcomes in learning and personal growth.Overall, the study suggests that when media technology is used thoughtfully, it can benefit students economically and socially. The findings carry practical value for universities and policymakers looking to foster better digital habits among the student population.