IMPACT OF DIGITAL MEDIA ON THE STUDENT’S ACADEMIC PERFORMANCE AT PUBLIC SECTOR SCHOOLS IN DISTRICT KORANGI

Abstract

The purpose of this study is to analyze the impact of digital media on the student’s academic performance at high schools in district Korangi. (Marina Pumptow, Taiga Brahm, 2021) gives a unique definition of digital media tools “These applications are unlimited and available in different forms such as tablets, smartphones, Computers, softwares such as presentation, typing and drawing tools, research tools such as SPSS, search engines e.g. Google, and online media gadgets such as web cam devices. The electronic innovative gadgets are seen everywhere from homes to schools, pharmaceutical industries to medical hospitals and dispensaries, shopping malls to offices, telecommunication to engineering. Thus, digital media has countless applications and benefits. As we all exist in a digitalized world where means of communication and mode of learning have changed drastically during the past few years. We now have social media networks such as Twitter, Facebook, Instagram, YouTube, and WhatsApp. These forums are also present in the form of digital apps for mobile users ease. The world has become a global village now students living in distant places can have access to standardized education due to digital media. Digital Media is the emerging technology of the 21st century. It is widely used in the education system today to facilitate learning and teaching. Digital Media apps such as Pinterest, Khan Academy, Google Classroom, ZOOM, Quizlet are remarkable ways of transferring knowledge to young students. On the other hand, websites such as Sindh Education and Literacy Department (SE&LD) are playing a crucial role in educating youth belonging to different backgrounds. Digital Media is innovative, efficient, cost effective and fast. New opportunities for technical expertise and development of advanced skills have been introduced through digital media forums. Students living at far off places have now access to quality education due to digital networks such as Internet.