KNOWLEDGE AND UNDERSTANDING OF USING GEN AI AND PROMPT WRITING SKILLS OF GRAPHIC DESIGN STUDENTS IN PAKISTAN: A QUANTITATIVE STUDY

Abstract

This study highlights the problem facing the understanding and knowledge of Gen AI and prompt writing skills of students of graphics design. The research seeks to identify gaps in their comprehension and practical application of these technologies, evaluating their proficiency in crafting effective prompts and utilizing AI-driven tools for design tasks. A quantitative study analysis of the Gen AI tools and prompt writing skills. The study assesses how AI-generated recommendations influence design outcomes. The aim is to integrate early learning techniques in graphic design to enhance and develop students' skills to ensure their work meets professional standards. Using AI-generated media, students can participate in innovative, collaborative design projects. The study reveals a growing integration of AI in graphic design, with users recognizing its potential to enhance creativity and efficiency. In terms of city-wise distribution, participants belong to three primary locations. Sialkot has the highest representation at 43%, followed by Gujrat at 32%, with the remaining 25% from various other regions. While many designers have experimented with AI tools, their proficiency varies, with most users possessing only basic to intermediate skills in prompt writing and AI-generated design. The main difficulty involves writing proper prompts since picking accurate keywords together with comprehending AI interpretation systems constitutes major obstacles. The research demonstrates essential deficiencies in Pakistani graphic design which requires structured instruction for AI prompt writing thus this study develops a methodology for AI incorporation in graphic design. The research unveils critical advances which will occur in the future. Using AI for prompt writing improves visual coherence without eliminating the need for human design talents.